{"title":"Best selling for bracelet builder shelf","description":null,"products":[{"product_id":"you-are-worth-it-on-silver","title":"You are worth it, on Silver","description":"\u003cp\u003e\u003cspan\u003eBad days don't announce themselves in advance, which is exactly why this sits on your wrist and not in a drawer.\u003cbr\u003e\u003cbr\u003eFour words, in silver stainless steel, positioned where you'll catch them without meaning to.\u003cbr\u003e\u003cbr\u003eMade for constant wear rather than occasions, which is the only way a reminder like this works.\u003cbr\u003e\u003cbr\u003ePeople buy this one for a friend going through something, for a daughter, and quite often for themselves. It clips into any Italian style link bracelet in seconds.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":47992364761423,"sku":"A24","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/You-are-worth-it-on-Silver.png?v=1771454579"},{"product_id":"tree-of-life","title":"TREE OF LIFE","description":"\u003cp\u003e\u003cspan\u003eEvery family has one person who keeps track of the whole tree. Sometimes it's the person wearing this.\u003cbr\u003e\u003cbr\u003eRoots, trunk and branches on a silver stainless steel link, standing for the fairly obvious thing it stands for and none the worse for it.\u003cbr\u003e\u003cbr\u003eGiven often to grandmothers and mothers, and increasingly bought by people who've just started looking into where they came from.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":47992371609935,"sku":"B229","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/TREE-OF-LIFE.png?v=1771454554"},{"product_id":"flower-black","title":"FLOWER BLACK","description":"\u003cp\u003e\u003cspan\u003eA flower in black reads completely differently to a flower in any other color, and that's rather the point.\u003cbr\u003e\u003cbr\u003eIt keeps the shape and drops the sweetness, which suits people whose jewelry leans darker than the average charm bracelet.\u003cbr\u003e\u003cbr\u003eSilver stainless steel underneath, made for daily wear.\u003cbr\u003e\u003cbr\u003eWorks well breaking up a run of brighter charms, or building a bracelet with a deliberately narrower palette.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":47992373707087,"sku":"A49","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/flower-black.png?v=1771452511"},{"product_id":"flower-blue","title":"FLOWER BLUE","description":"\u003cp\u003e\u003cspan\u003eMost people have one color they gravitate to without ever deciding to. For a lot of them it's blue.\u003cbr\u003e\u003cbr\u003eThis flower leans into that, and it's the easiest way to tie a bracelet together when the charms on it have nothing else in common.\u003cbr\u003e\u003cbr\u003eSet on silver stainless steel, and made for daily wear.\u003cbr\u003e\u003cbr\u003eAdd two or three across a bracelet and the whole thing starts looking intentional rather than collected.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":47992373739855,"sku":"A35","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/flower-blue.png?v=1771452514"},{"product_id":"evil-eye-blue-plate","title":"Evil Eye blue plate","description":"\u003cp\u003e\u003cspan\u003eThe blue version is the one people wear without thinking about the meaning at all.\u003cbr\u003e\u003cbr\u003eIt photographs well, goes with almost every other charm on the bracelet, and happens to carry a few thousand years of significance underneath that.\u003cbr\u003e\u003cbr\u003eSet on silver stainless steel, and made for daily wear.\u003cbr\u003e\u003cbr\u003eThe most requested of the protection charms, mostly because it does both jobs at once.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":47992378753359,"sku":"A2","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/evil-eye-blue-plate.png?v=1771452504"},{"product_id":"white-daisy-and-her-yellow-heart","title":"White Daisy and Her Yellow Heart","description":"\u003cp\u003e\u003cspan\u003eDaisies are the first flower most people learn to name, pick and thread into a chain, usually before they can read.\u003cbr\u003e\u003cbr\u003eThere's something to be said for keeping that on your wrist as an adult. It's the least serious flower in the range and the most nostalgic.\u003cbr\u003e\u003cbr\u003eWhite petals and a yellow center on silver stainless steel.\u003cbr\u003e\u003cbr\u003eA good starting flower if you want one on the bracelet but don't want it to be the loudest thing there.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48007950139727,"sku":"B152","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/White-Daisy-and-Her-Yellow-Heart.png?v=1776693661"},{"product_id":"whole-red-rose-with-its-green-stem","title":"Whole Red Rose with Its Green Stem","description":"\u003cp\u003e\u003cspan\u003eRoses have a design flaw, which is that they last about a week.\u003cbr\u003e\u003cbr\u003eThis is the version that doesn't. A full red rose with the stem intact, small enough to wear daily rather than displayed for a few days and then thrown out.\u003cbr\u003e\u003cbr\u003eSilver stainless steel, made for daily wear rather than a vase.\u003cbr\u003e\u003cbr\u003eGiven most often at anniversaries, where the joke about permanence usually lands.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48007950827855,"sku":"A37","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/red-rose-on-silver_72b5f9c6-d547-42ac-a8fe-d668eb022dc8.png?v=1771601763"},{"product_id":"gold-sunflower","title":"Gold Sunflower","description":"\u003cp\u003e\u003cspan\u003eSunflowers physically turn to follow the sun through the day. Most people know this and still find it slightly unreasonable.\u003cbr\u003e\u003cbr\u003eIt also makes them the obvious flower to give someone who does the same thing without noticing, which is a real personality type.\u003cbr\u003e\u003cbr\u003eGold on silver stainless steel, so it brings warmth to a bracelet that's otherwise all one metal.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48007951581519,"sku":"A107","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/Gold-Sunflower.png?v=1776685532"},{"product_id":"floral-painting-multicolor","title":"Floral Painting, multicolor","description":"\u003cp\u003e\u003cspan\u003eThis one isn't a flower so much as a small painting of several.\u003cbr\u003e\u003cbr\u003eIt's the busiest, most colorful charm in the range, which means it does a job none of the others can. Put it in the center and let the rest of the bracelet be quiet around it.\u003cbr\u003e\u003cbr\u003eThe color sits on silver stainless steel, made for years of wear.\u003cbr\u003e\u003cbr\u003eOne is usually enough. This is a centerpiece, not something you buy three of.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48007952138575,"sku":"A21","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/floral-painting-multicolor_8811afcf-8c55-4630-95b6-56cb2b482f20.png?v=1771452508"},{"product_id":"red-cocktail-in-its-gold-glass","title":"Red Cocktail in its Gold Glass","description":"\u003cspan data-mce-fragment=\"1\"\u003eOur charms add a personal touch to your world, allowing you to create lasting memories, one charm at a time. Embrace your uniqueness every day with Charms Official.\u003c\/span\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48008103330127,"sku":"A4","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/red-martini-on-silver.png?v=1772207812"},{"product_id":"gold-plate-with-white-stones","title":"Gold Plate with White Stones","description":"\u003cp\u003e\u003cspan\u003eGold with clear stones is the oldest combination in jewelry, and it carries a weight the colored versions don't.\u003cbr\u003e\u003cbr\u003eThis is the piece that makes a charm bracelet look deliberate rather than collected. Put it beside the playful charms and the whole bracelet moves up a level.\u003cbr\u003e\u003cbr\u003eThe stones are set to catch light unevenly as your wrist turns, so it moves rather than simply shining.\u003cbr\u003e\u003cbr\u003eStainless steel underneath, made to be worn every day.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48011258265935,"sku":"B554","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/gold-plate-with-white-stones.png?v=1771453027"},{"product_id":"golden-crown-with-white-stones","title":"Golden Crown with White Stones","description":"\u003cp\u003e\u003cspan\u003eAlmost nobody buys this one for themselves, which tells you what it's for.\u003cbr\u003e\u003cbr\u003eIt gets given, usually with something said out loud that the person giving it would struggle to write down. A crown with set stones does that job without anyone having to be sincere in public.\u003cbr\u003e\u003cbr\u003eGold with clear stones, catching light as the wrist moves, on stainless steel built for permanent wear.\u003cbr\u003e\u003cbr\u003eMother's Day, birthdays, and the occasions where a card would not have been enough.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48011258298703,"sku":"C1620","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/golden-crown-with-white-stones.png?v=1771453008"},{"product_id":"silver-plate-with-white-stones","title":"Silver Plate with White Stones","description":"\u003cp\u003e\u003cspan\u003eThis is the default, and there's no shame in that. Clear stones on silver go with every other charm in the range without exception.\u003cbr\u003e\u003cbr\u003eMost people end up owning two or three, spaced across the bracelet to break up runs of flat charms. That spacing is what makes a full bracelet look designed rather than crowded.\u003cbr\u003e\u003cbr\u003eThe stones sit proud enough to catch light as your wrist moves, which is the job no enamel charm can do.\u003cbr\u003e\u003cbr\u003eStainless steel, made to be worn permanently.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48011260428623,"sku":"B484","price":4.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/Silver-Plate-with-White-Stones_57b874a5-9f37-4944-8811-b61fae408b83.png?v=1771454500"},{"product_id":"rose-gold-heart-with-cat-paw","title":"Rose Gold Heart with Cat Paw","description":"\u003cp\u003e\u003cspan\u003eEvery family charm bracelet has a gap in it, and the gap is usually the cat.\u003cbr\u003e\u003cbr\u003eThis closes it. A paw inside a rose gold heart, which is about as much sentiment as most cat owners are willing to display in public.\u003cbr\u003e\u003cbr\u003eRose gold on stainless steel, so it holds its warmth against silver charms.\u003cbr\u003e\u003cbr\u003eBought constantly after a cat dies, which is worth knowing before you give it to someone.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48011623366991,"sku":"B155","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/rose-gold-heart-with-cat-paw.png?v=1771454487"},{"product_id":"butterfly-in-gold-on-silver","title":"Butterfly in Gold, on Silver","description":"\u003cp\u003e\u003cspan\u003eButterflies have been on jewelry continuously for about a hundred and fifty years, through every change in taste, without ever going out of style.\u003cbr\u003e\u003cbr\u003eThat makes this the safe choice in the range. Trends move on and this one doesn't, which matters on a bracelet you're planning to wear for a decade.\u003cbr\u003e\u003cbr\u003eGold against a silver link, so it stands out without needing stones or color to do it.\u003cbr\u003e\u003cbr\u003eStainless steel underneath, and comfortable through constant wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48016249094479,"sku":"A50","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/butterfly-in-gold-on-silver_c346dd42-95bc-41e9-bb77-0726f0467807.png?v=1771452077"},{"product_id":"gold-cross-on-silver","title":"Gold cross, on Silver","description":"\u003cspan data-mce-fragment=\"1\"\u003eOur charms add a personal touch to your world, allowing you to create lasting memories, one charm at a time. Embrace your uniqueness every day with Charms Official.\u003c\/span\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48016249323855,"sku":"A90","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/Gold-cross-on-Silver_daea651d-8019-4650-9163-4a3b128cfdb2.png?v=1771453029"},{"product_id":"rose-gold-bow-tie-white-dot-on-silver","title":"Rose Gold Bow Tie, White Dot, on Silver","description":"\u003cp\u003e\u003cspan\u003eBows have taken over everything in the last few years. Bags, hair, shoes, and now reasonably enough, wrists.\u003cbr\u003e\u003cbr\u003eThis is the small version, in rose gold, which is the third metal and the one that ties a bracelet together when it's drifted into owning both of the others.\u003cbr\u003e\u003cbr\u003eA single white dot at the center keeps it from being entirely plain without adding shine.\u003cbr\u003e\u003cbr\u003eStainless steel underneath, made for daily wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48016297034063,"sku":"B523","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/Rose-Gold-Bow-Tie-White-Dot-on-Silver.png?v=1771454484"},{"product_id":"earth-in-the-heart-on-silver","title":"Earth in the Heart, on Silver","description":"\u003cp\u003e\u003cspan\u003eIt's easy to put the planet on a piece of jewelry and easy to say the right things about it.\u003cbr\u003e\u003cbr\u003eThis one tends to end up on the wrists of people who are already doing the unglamorous parts, which is a smaller group than the sentiment suggests.\u003cbr\u003e\u003cbr\u003eThe earth set inside a heart on a silver link, made for years of wear.\u003cbr\u003e\u003cbr\u003eStainless steel underneath, which is worth something on its own. A piece you never replace is a piece that never gets thrown away.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48016353657167,"sku":"A22","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/earth-in-the-heart-on-silver_632b10e7-b551-45b2-9815-63fa82f18608.png?v=1771452487"},{"product_id":"red-heart-family-on-silver","title":"Red Heart, Family, on Silver","description":"\u003cp\u003e\u003cspan\u003eA bracelet can only hold so many links, and a charm for every person runs out of room fast.\u003cbr\u003e\u003cbr\u003eThis solves that. One word covers all of them, including the ones who join later and the ones nobody has met yet.\u003cbr\u003e\u003cbr\u003eA red heart on a silver link, stainless steel throughout, made for constant wear.\u003cbr\u003e\u003cbr\u003eA sensible anchor for a family bracelet, with individual charms added around it as space allows.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48017797939535,"sku":"A42","price":3.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/red-heart-family-on-silver.png?v=1771454482"},{"product_id":"turtle-with-green-stones","title":"Turtle with Green Stones","description":"\u003cp\u003e\u003cspan\u003eEveryone else is rushing. This charm is a small argument for not bothering.\u003cbr\u003e\u003cbr\u003eA turtle set with green stones on a silver stainless steel link, built to be worn constantly rather than admired occasionally.\u003cbr\u003e\u003cbr\u003eClicks into any Italian style link bracelet in seconds, tool included free.\u003cbr\u003e\u003cbr\u003eWorks well for anyone who's decided that getting there eventually is still getting there.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48147511902543,"sku":"B153","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/turtle-with-green-stones_6576fccf-6cbe-4375-a0cd-33b9c04d4dde.png?v=1771456952"},{"product_id":"gold-plane-with-stones-on-gold","title":"Gold Plane with Stones, on Gold","description":"\u003cp\u003e\u003cspan\u003eA plane charm can mean exactly the same thing in silver. This one just dresses it up.\u003cbr\u003e\u003cbr\u003eA plane set with stones on a gold-toned stainless steel link, made for daily wear.\u003cbr\u003e\u003cbr\u003eAttaches to any Italian style link bracelet in about ten seconds.\u003cbr\u003e\u003cbr\u003eA natural pairing with the gold sun charm if the bracelet is leaning fully into the warmer palette.\u003c\/span\u003e\u003c\/p\u003e","brand":"Charms Official","offers":[{"title":"Default Title","offer_id":48150230040911,"sku":"B384","price":8.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0794\/9094\/1263\/files\/Gold-Plane.png?v=1776673037"},{"product_id":"musical-notes-on-silver","title":"Musical Notes, on Silver","description":"\u003cp\u003e\u003cspan\u003eSome people can't get through a task without something playing in the background. 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